GIGI RUF Head to Toe Nike

In 2008 we signed Gigi Rüf to the Nike boot team, and continued to strengthen the foundation of our new brand in the snowboarding.  Today we are proud to announce that Gigi Rüf now rides Nike Snowboarding Outerwear, further fortifying our position as a major player in the industry.

Gigi Rüf began his snowboarding journey in Au, Austria as 15 year-old, and he quickly became a pillar amongst the finest riders in the industry.  After proving himself with stand-out video parts in Absinthe, Kingpin and Pirates productions, and landing over 30 covers on TWS, Snowboarder, and numerous other globally distributed publications, Gigi has become an icon of modern snowboarding.  He personifies style, progression, and ability on a snowboard, and will be an integral part of our team as we craft modern snowboarding.

WELCOME TO THE TEAM GIGI….AGAIN!

The announcement:  
http://www.nikesnowboarding.com/

…and get to know Gigi in 4 episodes of Talking Headz:
http://vimeo.com/20854736
http://vimeo.com/20854607
http://vimeo.com/20854478
http://vimeo.com/20854288